ROOFING COMPANIES
Websites for roofers, built for storm season and insurance work.
Roofing enquiries are lumpy. Nothing for weeks, then a storm goes through and everyone calls at once. We build your site so it converts that spike instead of losing it, and so it still brings in the steady inspection and re-roof work in between.
Roofing is a trust sale, and the site has to do that work
A roof is one of the largest jobs a homeowner will authorise, often under pressure, sometimes through an insurer. The person contacting you is worried about two things: whether you can actually do it, and whether you are going to disappear with a deposit.
So a roofing site earns its money by removing doubt:
- Licensing, insurance and workers comp shown clearly. Not buried in a footer. This is the single most reassuring thing on a roofing page.
- Real photographs of finished roofs. Your work, not stock. We ask for these before launch, because nothing else communicates competence as fast.
- Warranty terms in plain words. What is covered, for how long, and by whom (you, or the manufacturer).
- Roof types you work in. Asphalt shingle, metal, tile, flat and membrane, slate. People search by material and want to see theirs listed.
- A free inspection request form. Low-commitment, clear about what happens next and when you will be in touch.
Storm damage and insurance claims
If you do insurance restoration work, this deserves its own page, and it is usually the most valuable page on a roofer's site. Not because it is clever, but because after a hailstorm people search exactly that and they are ready to act.
A useful storm damage page explains what damage looks like from the ground, why an inspection matters before the claim window closes, what the homeowner should photograph, and how you work with the adjuster. You are answering the questions they would otherwise ring around to ask, which is what puts you at the front of the queue.
We write this content from what you tell us about how you actually handle claims. We do not invent an insurance process on your behalf or imply an insurer relationship you do not have.
The pages we normally build for a roofing company
- Roof repair, including leak tracing
- Full roof replacement and re-roofing
- Storm, hail and wind damage with insurance claims
- Roof inspections and condition reports
- Gutters, fascia and downpipes, if you do them
- Commercial and flat roofing, if you take it
- Your service areas, named
What it costs
$497, one payment. No monthly fee from us, no retainer, no hosting bill from us. Domain and hosting go directly to your own providers and we will help you choose a sensible setup.
You see the completed site as a working demo first. If it is not right for you, you do not pay.
Why the demo comes first
Because asking a roofer to pay upfront for something they cannot see is how most web projects go wrong. We build it from your public business information, send you a link, and you judge the actual work. There is no call to book and no proposal to read.
A first demo uses stock imagery and may include placeholder figures. Before your site goes live we strip anything we cannot support, confirm the wording with you, and put your own roof photos in. We will not publish a claim about your business that you have not confirmed.
COMMON QUESTIONS
Roofing website questions.
Something not covered here? Email us and we will answer it properly.
sarah@localsitehero.comCan you build a page specifically for storm damage claims?
Yes, and for most roofing companies it is the page worth having. We write it around how you actually handle inspections and adjusters, based on what you tell us.
I work on both residential and commercial roofs. Can the site cover both?
Yes. They are usually best as separate sections, because the two audiences are looking for different things and search differently.
Do I need my own photos?
For launch, yes, and it makes a real difference on a roofing site. Send whatever you have from finished jobs. If you genuinely have none, we will agree on suitable stock images or leave the gallery out rather than pretend.
Will this get me to the top of Google for roofing?
We build the foundations properly, but no one can honestly guarantee a ranking. Roofing is a competitive search category and results also depend on your reviews, your Google Business Profile and how established you are.
YOU'VE GOT A BUSINESS TO RUN.
See your roofing site
before you pay for it.
See it first. Decide later.
START HERE
Get your free demo.
Tell us about your business and we build your first version. No payment up front, and no sales call. If you want to keep it, a standard website is $497 once. Custom builds are quoted to your brief.
Prefer email? Write to sarah@localsitehero.com.